Why marketing is an investment, not a cost.

Marketing results as surprisingly linked to mindset. In approaching planning like an investment you'll set yourself up for greater success of positive return, not just a purchase.

How to fix 3 common web conversion optimization mistakes

Most web conversion optimization projects are set-up for failure on day one. Understand the 3 key mistakes and simple steps to take in order achieve success.

4 things Twitter needs to do to survive

With a declining user base, an increasingly confused identity and greater competition than ever, the platform has entered an ominous downward spiral it may now struggle to escape.

Why it’s marketers fault Twitter is dying

We've all heard 'too much of a good thing', but as marketers we're guilty more than most of over investing when we see something working. Is this to blame for the Twitter downfall?


6 Lessons Learnt From 10+ Side Hustles

I’m always active, especially mentally. I expect that tost of the time it’s a bit of a nightmare for those around me....


Why you shouldn’t play the blame game on the path to...

Blaming others doesn't just hurt them, it hurts you. Why you should take 100% responsibility and not let yourself off with blaming others.