Why it’s marketers fault Twitter is dying

We've all heard 'too much of a good thing', but as marketers we're guilty more than most of over investing when we see something working. Is this to blame for the Twitter downfall?

4 things Twitter needs to do to survive

With a declining user base, an increasingly confused identity and greater competition than ever, the platform has entered an ominous downward spiral it may now struggle to escape.

How to fix 3 common web conversion optimization mistakes

Most web conversion optimization projects are set-up for failure on day one. Understand the 3 key mistakes and simple steps to take in order achieve success.

Why marketing is an investment, not a cost.

Marketing results as surprisingly linked to mindset. In approaching planning like an investment you'll set yourself up for greater success of positive return, not just a purchase.

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6 Lessons Learnt From 10+ Side Hustles

I’m always active, especially mentally. I expect that tost of the time it’s a bit of a nightmare for those around me....

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Why you shouldn’t play the blame game on the path to...

Blaming others doesn't just hurt them, it hurts you. Why you should take 100% responsibility and not let yourself off with blaming others.